OUR VISION
To be a leading force in the retail and manufacturing sectors, recognized for our commitment to quality, innovation, and sustainability, setting trends and enhancing customer experiences across the Middle East and beyond.
OUR PORTFOLIO
OUR MILESTONES
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1997
NOUR ALDIN SAMHA & PARTNERS
The birth of NDS SAMHA Group.
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1998
MG BOY
NDS signed manufacturing agreement and opened MG BOY.
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2001
STEFANEL
Signed with STEFANEL the Italian brand under manufacturing agreement.. And in no time it reached 10 stores in the most prime locations in Syria and Jorden. As well as expanding in the Egyptian market.
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2005
MANGO
NDS opened 5 stores under franchisee agreement with the Spanish brand in Syria .
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2007
PROMOD
Opened 4 stores under a franchisee agreement with the French Brand.
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2008
CORTEFIEL & WOMEN SECRET
Opened 2 stores for each brand in the Syrian market under franchisee agreement.
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2009
Inditex group BERSHKA, PULL AND BEAR & STRADIVARIUS
NDS opened 2 stores BSK Store STD and One store P&B .
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2012
TALIS
After Syria crisis NDS has decided to create it’s own ready-to-wear brand and launch it locally and Internationally, it was the birth of ”talis", which resulted from the family's work and its insistence on survival Continuing for many years.
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2014
TALIS EXPANSION
Talis started to expand in different markets as DUABI, U.A.E and Iraq.
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2018
IRAQ The birth of QASR AL AZYA
Opening 6 stores for the most important Spanish Brands, MANGO WOMAN AND MANGO KIDS , CTF, SPF & WS.
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2019
CADO OUTLET
The birth of this concept which represent a Mediterranean market for premium brands however most affordable outlet.
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2020
MANGO MAN, PARFOIS and 6 new stores
Presenting 2 new brands mango man and Protégées accessory brand . In addition to the expansion of 1 store for every brand.
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2022
MANGO BASRA, TERRANOVA, CALLIOPE and ALDO new brands new stores, Ziddy
Presenting 4 new brands *Terranova and calliope for 3 genders woman, man and kids Italian brand will open in Baghdad and Erbil. *ALDO and ALDO accessories new brand launch in the market in Erbil for both woman and man. *Ziddy kids in 5 store *MANGO Basra entering new city with 2 lines woman and man.
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2024
We are excited to announce our entry into the F&B sector signing JV with Knoops Open 16 new store in the Iraqi Market Enhancing customer experience through our online platform. .
Together We Thrive
At NDS, we believe that true change comes from the power of a united community. Our mission is to create an environment where every member of our team feels valued, inspired, and empowered to reach their full potential. A career with NDS is more than just a job — it’s a journey filled with purpose, passion, and limitless opportunities to grow and make a difference.