Our Journey: From Humble Beginnings to Retail Powerhouse
Discover the story of NDS Investment – a company built on passion, perseverance, and innovation, transforming the retail landscape across the Middle East.
Our Story
In the vibrant landscape of 1980s fashion, a spark ignited on a humble sewing machine. This spark, fueled by passion and dedication, would grow into the formidable flame that is NDS Investment today. From those early days of local manufacturing to securing licenses for internationally recognized brands Like MG and Stefanel, NDS's journey is a testament to the power of vision and perseverance.
A Journey of Resilience and Adaptation
The early 2000s marked a period of significant expansion for NDS. With over 50 points of sale across Syria, Egypt, Lebanon, and Jordan, the company was poised for greatness. The opening of the Syrian market in 2006 brought new opportunities, leading to franchise agreements with renowned brands such as MANGO, Promod, and the Tendam Group Cortifeil, Springfield and Women secret. In 2010, a significant milestone was achieved with a partnership with the Inditex Group.
However, the onset of the Syrian war in 2011 presented unprecedented challenges. It was in this crucible of adversity that the true spirit of NDS shone through. The second generation stepped in, bringing fresh perspectives and unwavering determination. From this resilience, Talis was born in 2013 - NDS's private label that would become a symbol of their adaptability and innovation
Expanding Horizons: The Iraq Chapter
In 2017, NDS set its sights on new horizons, identifying Iraq as a land of opportunity. With characteristic boldness, they introduced their entire brand portfolio to the Iraqi market, creating the innovative CADO outlet concept. Today, NDS boasts over 40 points of sale in Iraq, a testament to their ability to thrive in diverse markets.
Innovation at the Core
NDS's commitment to innovation is evident in every aspect of their operations. In 2021, they opened the Middle East's first automated photography solution, revolutionizing the retail experience. This forward-thinking approach extends to their recent venture into the food & beverage sector, marked by a joint venture with the British brand Knoop & the opening of their inaugural store in Dubai in 2024.
A Multi-Faceted Retail
Today, NDS Investment stands as a major player in the fashion retail, F&B, and manufacturing sectors. With three state-of-the-art manufacturing facilities and more than 90 points of sale across three countries, NDS employs over 1,000 individuals, each contributing to the company's ongoing success story.
Key Strengths
Global Diverse Brand Portfolio
Including international franchises and private labels, NDS brings a variety of world-renowned brands to the region.
Resilience AND Adaptability
NDS has thrived in challenging markets, always adapting and innovating to meet the demands of customers.
Innovative Retail Technology
From automated photography solutions to cutting-edge retail technology, NDS continues to lead the way in innovation.
Strategic Middle Eastern Presence
With a strong foothold in markets like Iraq, Syria, and the UAE, NDS is a key player in the retail and F&B sectors.
Looking to the Future
As NDS Investment looks to the future, their focus remains firmly on expansion within the Middle East. With a strong foothold in Iraq, Syria, and the UAE, the company is perfectly positioned to bring its unique blend of fashion, innovation, and exceptional customer experience to new markets across the region.
Join Our Journey
For potential franchisees, NDS Investment offers more than just a business opportunity – it's an invitation to be part of a legacy. With a proven track record of success, a diverse brand portfolio, and a commitment to innovation, NDS is the ideal partner for those looking to make their mark in the dynamic world of retail fashion and F&B.