Built for long-term growth.
A diversified group operating across retail, manufacturing, and private label development.
Strategic Investment
We identify opportunities with long-term potential and build scalable business foundations.
Manufacturing & Private Label
End-to-end production capability with quality, compliance, and reliable delivery.
Retail & Brand Growth
Brand building across channels — from operations to customer experience.
MANGO, PARFOIS, ALDO, TALIS, CORTEFIEL, SPRINGFIELD, WOMEN'SECRET, CADO, TERRANOVA, CALLIOPE, ZIDDY, KNOOPS, PIXISHOOT STUDIO— building excellence across markets.
Together We Rise
A company can make things—but it takes a community to change things. We’ve made it our mission to ensure every member of our worldwide team feels seen, inspired, and empowered.
OUR MILESTONES
A journey of growth, partnerships, and expansion across markets.
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1997
NOUR ALDIN SAMHA & PARTNERS
The birth of NDS SAMHA Group.
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1998
MG BOY
NDS signed manufacturing agreement and opened MG BOY.
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2001
STEFANEL
Signed with STEFANEL under manufacturing agreement and expanded to 10 stores across Syria, Jordan and Egypt.
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2005
MANGO
Opened 5 stores under franchise agreement in Syria.
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2007
PROMOD
Opened 4 stores under French franchise agreement.
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2008
CORTEFIEL & WOMEN’SECRET
Opened 2 stores for each brand in Syrian market.
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2009
INDITEX: BERSHKA, PULL&BEAR & STRADIVARIUS
Opened 5 new stores across brands.
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2012
TALIS
Launched own ready-to-wear brand locally and internationally.
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2014
TALIS EXPANSION
Expanded into UAE and Iraq markets.
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2018
IRAQ – QASR AL AZYA
Opened 6 stores for major Spanish brands.
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2019
CADO OUTLET
Launched Mediterranean premium outlet concept.
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2020
MANGO MAN & PARFOIS
Expanded with new brands and additional stores.
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2022
NEW BRANDS & STORES
Terranova, Calliope, ALDO, Ziddy & Mango Basra expansion.
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2024
F&B ENTRY + DIGITAL GROWTH
JV with Knoops and 16 new stores in Iraq.