Our portfolio
A diverse portfolio. One operating standard.
A portfolio spanning fashion, accessories, food and beverage, private label and content production across the region.
Track record
A journey across markets.
Since 1997.
From manufacturing and international fashion retail to regional expansion, food and beverage, digital content and destination development.
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1997Foundation
NDS Samha Group
Nour Aldin Samha & Partners. The group is born.
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1998Manufacturing
MG Boy
First manufacturing agreement; MG Boy opens.
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2001International retail
Stefanel
Multi-market franchise across Syria, Jordan and Egypt.
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2005Franchise growth
Mango
Franchise stores open across Syria.
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2007Franchise growth
Promod
French franchise operations expand across Syria.
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2008Brand expansion
Cortefiel · Women’s Secret
Spanish brands enter the Syrian market.
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2009Brand expansion
Inditex
Bershka, Pull&Bear and Stradivarius launch in Syria.
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2012Private label
Talis
NDS launches its own ready-to-wear brand at home and abroad.
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2014Regional growth
Talis expansion
The private label expands into the UAE and Iraq.
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2018Iraq expansion
Qasr Al Azyaa
Major Spanish brands expand into Iraq at scale.
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2019Own concept
CADO
NDS launches its European fast-fashion outlet concept.
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2020Portfolio growth
Mango Man · Parfois
New brands and additional store openings strengthen the portfolio.
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2022Portfolio growth
New brands & stores
Terranova, Calliope, ALDO, Ziddy and Mango Basra join the expansion.
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2024Beyond fashion
F&B + digital
NDS partners with Knoops and opens new retail locations across Iraq.
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2025Strategic expansion
UAE + Iraq Mall
Further Knoops outlets open in the UAE alongside flagship openings at Iraq Mall.
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2026Syria return + Iraq flagship
A new chapter
Four CADO stores open in Syria; Mango flagship, Calliope, Ziddy, ALDO and Parfois open at Iraq Mall.
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NextThe future
More to come.
The group continues to build, operate and expand across markets and categories.
Who We Are
One group. Multiple capabilities.
NDS combines international brand partnerships with regional operating expertise across fashion retail, manufacturing, food and beverage, content production and development.
Built to endure
Infrastructure that keeps the business moving.
Owned sites, in-house production and long-standing local capability give NDS the resilience to operate, expand and deliver across changing markets.
NDS Updates
Latest News & Highlights
Updates, announcements, and milestones from across the NDS portfolio.
Expand With Us – Franchise in Syria
Join a trusted regional leader. We're inviting franchise partners across Syria. Let’s grow together with a strong business model, regional brand presence, and end-to-end operational support.