Driving Growth Through Strategic Investment

We operate across retail, manufacturing, and private label development — building long-term value through strategic execution.

Explore Our Portfolio

Built for long-term growth.

A diversified group operating across retail, manufacturing, and private label development.

Strategic Investment

Strategic Investment

We identify opportunities with long-term potential and build scalable business foundations.

Manufacturing & Private Label

Manufacturing & Private Label

End-to-end production capability with quality, compliance, and reliable delivery.

Retail & Brand Growth

Retail & Brand Growth

Brand building across channels — from operations to customer experience.

MANGO, PARFOIS, ALDO, TALIS, CORTEFIEL, SPRINGFIELD, WOMEN'SECRET, CADO, TERRANOVA, CALLIOPE, ZIDDY, KNOOPS, PIXISHOOT STUDIO— building excellence across markets.

214
Markets
170
Employee's nationalities
2040
Net zero commitment
Life at NDS

Together We Rise

A company can make things—but it takes a community to change things. We’ve made it our mission to ensure every member of our worldwide team feels seen, inspired, and empowered.

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OUR MILESTONES

A journey of growth, partnerships, and expansion across markets.

  • 1997

    NOUR ALDIN SAMHA & PARTNERS

    The birth of NDS SAMHA Group.

  • 1998

    MG BOY

    NDS signed manufacturing agreement and opened MG BOY.

  • 2001

    STEFANEL

    Signed with STEFANEL under manufacturing agreement and expanded to 10 stores across Syria, Jordan and Egypt.

  • 2005

    MANGO

    Opened 5 stores under franchise agreement in Syria.

  • 2007

    PROMOD

    Opened 4 stores under French franchise agreement.

  • 2008

    CORTEFIEL & WOMEN’SECRET

    Opened 2 stores for each brand in Syrian market.

  • 2009

    INDITEX: BERSHKA, PULL&BEAR & STRADIVARIUS

    Opened 5 new stores across brands.

  • 2012

    TALIS

    Launched own ready-to-wear brand locally and internationally.

  • 2014

    TALIS EXPANSION

    Expanded into UAE and Iraq markets.

  • 2018

    IRAQ – QASR AL AZYA

    Opened 6 stores for major Spanish brands.

  • 2019

    CADO OUTLET

    Launched Mediterranean premium outlet concept.

  • 2020

    MANGO MAN & PARFOIS

    Expanded with new brands and additional stores.

  • 2022

    NEW BRANDS & STORES

    Terranova, Calliope, ALDO, Ziddy & Mango Basra expansion.

  • 2024

    F&B ENTRY + DIGITAL GROWTH

    JV with Knoops and 16 new stores in Iraq.

Samha Group fashion retail store Syria

Together We Thrive

At NDS, we believe that true change comes from the power of a united community. Our mission is to create an environment where every member of our team feels valued, inspired, and empowered to reach their full potential. A career with NDS is more than just a job — it’s a journey filled with purpose, passion, and limitless opportunities to grow and make a difference.

Expand With Us – Franchise in Syria

Join a trusted regional leader. We're inviting franchise partners across Syria. Let’s grow together.

Proven Business Model Full Operational Support Recognized Regional Brands